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  • October 24, 2023

The powerful library for server state management in React

A powerful library for server state management in React – React Query React does not provide a direct way to fetch and update data from the components. This results in developers building their own ways and means to fetch and update data. The most common way around this is to use component-based states in combination […]

Technology Landscape
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  • October 21, 2023

What is the importance of an editorial calendar for content marketing success

Discover how to create a content marketing editorial calendar An editorial calendar can provide a series of benefits for content marketing, whether through SEO strategies or for publishing content on social media. Understand below how to create a complete calendar for your content. What is an editorial calendar? An editorial calendar is an essential tool […]

Content Management, Digital Transformation
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  • October 9, 2023

How to measure the success of a digital marketing campaign on social media?

Are you thinking about running a digital marketing campaign? Well, this is a fundamental task for anyone looking for results online. However, it is essential to measure the success of these campaigns. After all, there’s no point in doing it and not seeing if you’re getting results or not. See below in this article how […]

Digital Transformation, Technology Landscape
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  • October 9, 2023


Digital transformation is reshaping industries worldwide. Stay ahead of the curve and find out how it impacts your business. Enjoy benefits like: Navigating the Challenges of Digital Transformation Despite these challenges, the rewards of successful digital transformation are substantial. By acknowledging and proactively addressing these obstacles, businesses can ensure a smoother and more successful transition […]

Digital Transformation
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  • October 6, 2023

AI and ML for your Business

Ready to embrace the power of AI and ML for your business? Explore our carousel post where we demystify these game-changing technologies. Learn about their differences, discover real-world applications, and uncover the benefits they bring. If you’re curious about how AI and ML can supercharge your organization, get in touch with us for a consultation […]

Data Analytics
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  • October 6, 2023

Content Management with KashSam – Desbrava

What are the best practices for optimizing content distribution on social media? Optimizing the distribution of content on social media is essential to increasing your company’s reach. For this reason, understanding what the best practices are to optimize this distribution is essential. See below in this article some tips that you cannot fail to adopt in your […]

Content Management

Describing Data Science

Data Science is the art of turning data into actions. This is accomplished through the creation of data products, which provide actionable information without exposing decision makers to the underlying data or analytics (e.g., buy/sell strategies for financial instruments, a set of actions to improve product yield, or steps to improve product marketing). Performing Data […]

Data Analytics, Data Strategy

Data to Analytics to Artificial Intelligence (AI)

An organisation’s most valuable resource is not data but the ‘critical thinking’ ability to make the most from the existing data. Several organisations are using data-driven analytics to transform their business operations. With analytics being the cornerstone of AI, organisations are extensively using predictive modelling-based AI technologies such as machine learning (ML) and deep learning […]

Data Analytics, Data Democratization, Data Strategy

Big Data and Analytics: How is it Impacting an Organisation’s Business Functions?

Organisations are looking to transform their business functions – sales, marketing, finance, and customer service by leveraging big data and analytics. Sales: Most organisations are in the process of digitalising and optimising their sales operations by empowering sales executives with access to data such as business transaction history, revenue, inventory, receivables, etc. This is enabling the sales team to understand their […]

Data Analytics, Data Strategy, Process Management, Uncategorized