Data Strategy

Describing Data Science

Data Science is the art of turning data into actions. This is accomplished through the creation of data products, which provide actionable information without exposing decision makers to the underlying data or analytics (e.g., buy/sell strategies for financial instruments, a set of actions to improve product yield, or steps to improve product marketing). Performing Data […]

Data Analytics, Data Strategy

Big Data and Analytics: How is it Impacting an Organisation’s Business Functions?

Organisations are looking to transform their business functions – sales, marketing, finance, and customer service by leveraging big data and analytics. Sales: Most organisations are in the process of digitalising and optimising their sales operations by empowering sales executives with access to data such as business transaction history, revenue, inventory, receivables, etc. This is enabling the sales team to understand their […]

Data Analytics, Data Strategy, Process Management, Uncategorized