Big Data and Analytics: How is it Impacting an Organisation’s Business Functions?
Organisations are looking to transform their business functions – sales, marketing, finance, and customer service by leveraging big data and analytics. Sales: Most organisations are in the process of digitalising and optimising their sales operations by empowering sales executives with access to data such as business transaction history, revenue, inventory, receivables, etc. This is enabling the sales team to understand their […]
Data Analytics, Data Strategy, Process Management, Uncategorized